Saturday

Simply Romantic Nights

Simply Romantic Nights is the most successful resource I've worked on.

What is it?
Twenty-four date night adventures for married couples packaged with first-rate teaching on why God created romance and sex in the first place.

Best-seller Status
CBA overall list, #22, April, 2002
CBA marriage list #5, April, 2003
Christian Retailing list #23, February 1 - 15, 2003
Christian Retailing list #79, February 16 - 28, 2003
amazon.com #23, February 14, 2003



My Role
I served as the resource creator, project leader, and marketing champion.
  • Wrote the date nights

  • Wrote or adapted articles for the book

  • Recruited other writers

  • Gave artistic direction for graphics and manufacturing

  • Wrote marketing plan, purchased media, created ads, wrote and produced radio commercials


Samples
You can hear some of the marketing pieces at my iDisk site.

A full copy of this resource is available upon your request.

Customer Reviews
Some users have posted at ChristianBook.com
Others have posted at FamilyLife.com
Amazon.com comments can be found here.
Comments at BarnesandNoble.com
Focus on the Family continues to feature the resource.


A sequel, Simply Romantic Secrets, was published. The ministry sold out of the first print run of 25,000 in six months, but decided not to reprint due to the cost of production. You can read a user comment here.

No comments:

Post a Comment