Letter of Reference from Bob DeMoss

A physical copy of this letter appears in my portfolio in book form.

February 10, 2004

To Whom it May Concern:

A number of years ago, Mark Whitlock and I worked at Focus on the Family for Dr. James Dobson. Last year, our paths crossed again when I joined the staff of FamilyLife. What a real privilege it has been to have worked twice with such a talented and gifted man.

Without hesitation, Mark is one of the most creative persons I've ever known. He's much more than a strong writer and "big idea" thinker. He has this knack of seeing beyond "what is" to "what could be." His insights and optimism are infectious.

Indeed, Mark is a real gem for the right company.

Keep in mind, Mark's level of creativity and his "can do" attitude are not for everyone. If you need someone to function with a "business as usual" approach, Mark is not your man. That would be like harnessing a race horse to plow a field.

If, however, you want someone who draws outside of the lines, who uses more colors than a Crayola jumbo pack, and who sticks with the drawing until satisfied with the finished product, Mark is the guy you want on your team.

Like any visionary, Mark sails the highest when appropriately tethered by a support team who can help him with the nitty-gritty details. Properly equipped, he's unstoppable.

On a personal level, I've watched Mark in action with his family on many occasions. He is a deeply devoted husband and father who is actively involved in the lives of his wife and children. I believe his care and commitment to them carries over into his passion and integrity on the job.

If I can be of further assistance, don't hesitate to call.


Bob DeMoss

(contact information available upon request)

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